When most designers are only making a name for themselves, Bacudio is already a hard-won veteran in the industry sought after at first for his attention-grabbing clubwear and avant-garde concoctions but now also prized for his more sedate but no less eye-catching creations.
And while most in his age group are still enamored of the glamour side of fashion, he prefers to hang out with the established ,ones learning from them the nitty-gritty details in staying afloat in the highly competitive business,
“I’m so blessed that I feel welcome in the company of designers more senior than me,” Bacudio said of his co-members at the Fashion and Design Council of the Philippines, “because when I’m with them they would share with me how to deal with clients and other business-related problems. What I learn from listening to them, I readily apply to my work.”
In 2004, Avel became the fashion creative director of the country’s number-one direct-selling company, BOARDWALK. With his AVEL jeans, he has single-handedly transformed the humble brand into a sought-after, bestselling lifestyle label. His creations were also sold at Landmark Department Stores.
Avel also occasionally appears on TV as one of the resident judges of the reality-competition show, Mega Young Designers Competition and Mega Fashion Crew with Mega magazine editor in chief Sari Yap,
Having designed for RETAIL LABELS, department stores, direct-selling brands, celebrity clients and the everyday woman through the years, Avel has evolved from an excitable avant-garde designer to one with a clean, discreet and classy aesthetic. But still with the unmistakable, inimitable Avel Bacudio touch of humor. He has been tamed and tempered.
So, what else does a successful designer want to achieve? “I want to be a FURNITURE DESIGNER ,” Avel says, having studied at the Philippine School of Interior Design. “And, of course, I also want career longevity as a fashion designer.”
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