Depressed with the corporate struggle, ex-advertising Writer and Art Director duo, Kenny Lim and Andrew Loh, decided to quit their jobs to create a design institution that will be the antidote to their ‘depression’. Born in 2006, the unisex label’s ready-to-wear and graphic t-shirt collections are ironic, entertaining and darkly humorous. The label has 2 shops in Singapore, and is also distributed in Vancouver, Hong Kong, Taipei and Beijing.

Each season, the label is well known to present minimalist, with tongue-in-check collections with a medical theme to combat 'depression'.

The label has been featured extensively in Japanese magazine WWD. The two designers recently appeared on Beijing's Top Fashion TC and NHK's Tokyo Fashion Express.

Well known celebrities seen in public spotting signature pieces from the label includes Taiwanese singer Jam Hsiao and Black Eyed Peas member, Taboo.

Discover the concept behind their latest collection,Clouding of Consciousness, here.