How Reckless Ericka Sustains A Fashion Business (on Video!)
December 19, 2011 in Designer's News
Fronting our AFI Magazine’s first cover and Designer Spotlight feature (check ‘em out here), Louis Koh and Afton Chen of Singapore label, Reckless Ericka share how it takes to make a fashion business last! This is the fifth chapter of The Underground Stage project where Sinema Old School gives a sneak peek into Singapore’s fashion industry. In a tiny fashion market, many up-and-coming designers can barely cover their costs while establishing their labels. Reckless Ericka is one of the handfull bunch who owns a standalone boutique in the heart of shopping district, Orchard Road.
For aspiring designers, this 4-min video footage is definitely a must-watch!
Shop Reckless Ericka – ODDS here.
Watch the previous chapters of The Underground Stage here.