Fronting our AFI Magazine’s first cover and Designer Spotlight feature (check ‘em out here), Louis Koh and Afton Chen of Singapore label, Reckless Ericka share how it takes to make a fashion business last! This is the fifth chapter of The Underground Stage project where Sinema Old School gives a sneak peek into Singapore’s fashion industry. In a tiny fashion market, many up-and-coming designers can barely cover their costs while establishing their labels. Reckless Ericka is one of the handfull bunch who owns a standalone boutique in the heart of shopping district, Orchard Road.

For aspiring designers, this 4-min video footage is definitely a must-watch!

Shop Reckless Ericka – ODDS here.

Watch the previous chapters of The Underground Stage here.