Maricel Pamintuan graduated from Winchester School of Art, United Kingdom in 2013 with a BA in Fashion Design, specializing in womenswear. Shortly after her Graduate Collection press show in London, she was nominated for the Karen Millen Fashion Portfolio Award during Graduate Fashion Week 2013, London. During her time at university, she interned at Marchesa in New York and the hands-on experience that she gained escalated her interest in creative draping and working with fine, luxe fabrics. In August 2014, she was invited to represent Brunei at Asian Fashion Week 2014 in Indonesia, through the showcase and launch of her first ready-to-wear label.
Modernist, graphic-like with an ethereal tone embodies the main DNA of the brand.