Shanghai based Insi-Dou (formerly I-Dou) is an independent fashion company specialised in e- commerce, running its own online fashion retail website.
The in-house designer for the designer line Martin for I-Dou (MID), Martin Gaede, has been consulting with the company early on. After consolidating his fashion aspirations with degree studies at the University of the Arts London and in Paris at the École Nationale Supérior des Arts Décoratifs and École de la Chambre Syndicale de la Couture Parisienne, as well as numerous work experiences within design houses, he re located to Shanghai.
His international background and education largely influences his work. Simplicity, elegance, athletic and structured tailoring are to be found in his collections. His aesthetic seeks to create bonds between urban and elegant, athletic and formal, creating a feel of confidence, whether in understated or elegant attire.
SS15 Fascinating Australia
The beautiful nature and architecture of Western Australia were the starting point for this collection.
Local nature varying strongly within the different climate zones of this state led to what turned out to become a very colourful collection embracing early 19th century architecture with details such as the railings as well as modern buildings, juxtaposed with lushes flowers and fish skin prints.
The contrasts of the vast area were directional specifically for the prints for womens- and menswear. Australia is well known for its colourful sea creatures which were used mostly for the womenswear designs.
Whilst looking at this part of the local fauna has brought out some very feminine and somewhat playful prints, the other extreme, the dry desert of Western Australia, led to a very different focus, used throughout both mens- and womenswear.
Shapes of blouses float just like jelly fish might do, shorts are sporty, while tailoring and draping found there way into various dresses and outerwear.
Volume and movement is very much a focus of most of this collection, taking in the style of locals incorporating comfort with such ease into the way they dress themselves.