The inspiration behind the brand ‘ALY & RACHELLE’ originated from the fascination of identical twins.
As an only child, Christine has always dreamed of having siblings, in particular a twin sister. She found identical twins fascinating. How two people can look so similar yet with seemingly different personalities and styles. She explores this conception by creating ALY and RACHELLE as twin sisters. Both are sophisticated and beautiful women but both unique in their own style.
Aly is the slightly elder of the two, she has a darker personality which gives her an edgy and sexy look which is reflected in her style of hair and makeup whilst Rachelle is the younger one with a purity and innocence, she desires a more dreamy and feminine look compared with her sister. This concept has been reflected in all of our collections to date.